Skills & Competencies for Advertising Coordinator II

Advertising Coordinator II job profile

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JOB SUMMARY for Advertising Coordinator II

Responsible for the conceptual design, creation, and delivery of advertising campaigns through media channels, including digital, social, print, and broadcast.

JOB RESPONSIBILITIES for Advertising Coordinator II

Analyzes stakeholder requirements and defines objectives for advertising. Develops audience targeting and strategy. Organizes assigned project tasks and timelines that ensure on-time delivery of projects. Incorporates processes to ensure advertising quality, consistency, and effective branding. Coordinates with vendors to design and deliver promotional materials aligned with marketing campaigns and events. Monitors campaigns and analyzes performance to make recommendations or recalibrate based on results.

Advertising Coordinator II SALARY RANGE

BASE 50%
$73,325
TOTAL 50%
$76,609
Job Level
P02
Job Code
SM15000202
Education/Degree
Bachelor's Degree
Reports To
Supervisor or Manager

Advertising Coordinator II Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Advertising Coordinator II skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Advertising Coordinator II

1 Job Family Competencies – Advertising
Proficiency Level -3
Skill definition-Promoting and selling products, services, or ideas to convince our target customers in choosing a specific brand.
Level 1 Behaviors
(General Familiarity)
Describes methods in creating cost-effective advertisements to reach target audiences.
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Level 2 Behaviors
(Light Experience)
Assists in creating and preparing advertising campaigns to increase brand awareness.
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Level 3 Behaviors
(Moderate Experience)
Executes different practices used in affiliate marketing and advertising to ensure optimal business growth.
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Level 4 Behaviors
(Extensive Experience)
Expands and analyzes complex advertising activities to achieve desired results.
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Level 5 Behaviors
(Mastery)
Establishes annual marketing and advertising programs to build brand reputation.
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2 Job Family Competencies – Brand Management
Proficiency Level -2
Skill definition-Strategizing and evaluating brands in terms of positioning and target customers to ensure products and services highlight the quality of the brand.
Level 1 Behaviors
(General Familiarity)
Discusses the fundamental elements of brand marketing.
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Level 2 Behaviors
(Light Experience)
Conducts research and analysis to identify brand positioning.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with brand management to improve and bring awareness to a wider value and reputation.
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Level 4 Behaviors
(Extensive Experience)
Creates measurements and parameters to evaluate performance of brand marketing vs competitors.
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Level 5 Behaviors
(Mastery)
Conceptualizes and oversees the creation of brand management initiatives.
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3 Advertising Coordinator II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Advertising Coordinator II
Proficiency Level - 4
5 Competency for - Advertising Coordinator II
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Advertising Coordinator II

1 Core Competencies – Industry Knowledge
Proficiency Level -2
Skill definition-Demonstrating thorough knowledge of the industry's value chain, business, issues, trends, etc., and the ability to apply them appropriately.
Level 1 Behaviors
(General Familiarity)
Cites critical statistics regarding the industry's size and influence.
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Level 2 Behaviors
(Light Experience)
Documents industry and domain knowledge in appropriate documentation systems.
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Level 3 Behaviors
(Moderate Experience)
Communicates industry and market trends affecting business operations to internal stakeholders.
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Level 4 Behaviors
(Extensive Experience)
Demonstrates intimate knowledge of industry and market trends to provide business insights.
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Level 5 Behaviors
(Mastery)
Establishes organizational policies and processes to seek out and understand industry dynamics.
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2 Core Competencies – Products And Services
Proficiency Level -2
Skill definition-Knowledge of the full array of our organization's products and services including those that are created for internal customers; insight into the differentiating factors that distinguish them from those of competitors.
Level 1 Behaviors
(General Familiarity)
Cites examples of how customers use our business's products and services.
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Level 2 Behaviors
(Light Experience)
Describes our organization's current marketing campaign.
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Level 3 Behaviors
(Moderate Experience)
Announces and explains updates of products and services and delivery.
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Level 4 Behaviors
(Extensive Experience)
Enhances employees' understanding of several sets of interrelated products and services and their interdependence.
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Level 5 Behaviors
(Mastery)
Conceives and plans our business’s future structure according to the target market and P/S strategy.
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3 Advertising Coordinator II - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Advertising Coordinator II
Proficiency Level - 4
5 Competency for - Advertising Coordinator II
Proficiency Level - 5

Summary of Advertising Coordinator II skills and competencies

There are 0 hard skills for Advertising Coordinator II.
12 general skills for Advertising Coordinator II, Advertising, Brand Management, Content Marketing, etc.
11 soft skills for Advertising Coordinator II, Industry Knowledge, Products And Services, Meeting Management, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Advertising Coordinator II, he or she needs to be proficient in Industry Knowledge, be proficient in Products And Services, and be skilled in Meeting Management.

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